1. Purpose: This Privacy Policy (“Privacy Policy”) describes the collection, use, and disclosure of personal information by Brightland Inc. (“we”, “us”, or “our”) from individuals who access or use our website located at www.Maghart.com (the “Site”) and the products or services we may provide or offer through the Site or otherwise (collectively, the “Services”). By using our Services, you agree to the collection, use, and disclosure of personal information (as defined below) in accordance with this Privacy Policy. This Privacy Policy is incorporated by reference into our Terms of Service (the “Agreement”) and is subject to the provisions of the Agreement. All other terms not defined herein shall have the meanings set forth in the Agreement.

 

2. Scope:This Privacy Policy applies to the personal information processed (as defined below) by us in connection with providing our Services to you. This Privacy Policy does not apply to any third-party websites, services, or applications, even if accessible through our Services. You should ensure that you have read both our Agreement and our Privacy Policy before using our Services.

 

• Transparency and Notice
  3.1 Types of Personal Information We Collect: The types of personal information we may collect (directly from you or from third-party sources) and our privacy practices depend on the nature of your relationship with us and the requirements of applicable law. We collect personal information about users of the Services (collectively “Individuals”), which includes, for certainty, visitors to the Site and account holders as well as non-account holders who purchase our products.
  
  3.1.1 Information You Provide to Us Directly: When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.
  When you use the Services or engage in certain activities, such as registering for an account, requesting information about the Services, or directly contacting us, we may ask you to provide any or all of the following types of information:
  When you browse our store, we also automatically receive your computer’s internet protocol (IP) address to provide us with information that helps us learn about your browser and operating system.
  Email Marketing: With your permission, we may send you emails about our store, new products, and other updates.
  SMS Marketing: With your permission, we may send SMS about our store, new products, and other updates. Updates include payment reminders. Webhooks will be used to trigger the payment reminder messaging system.
  Payment Information: When you purchase our products through the Services, you will need to provide certain information that can be used to identify you so that we can deliver the products to you. This information includes, but is not limited to, your email address, delivery details such as your first and last name, phone number, physical address, and payment details such as your credit card number and billing address (collectively, “Payment Information”). Except for the last four digits of the credit card you use to purchase our products, Payment Information will not be stored by us and will be accessed and processed by third-party payment processors as further described in Section 5 below.
  Account Information: You do not need to create an account to use our services or purchase our products. However, if you wish to receive a subscription to our products or, in certain circumstances, become a wholesale customer of our products, you will need to create an account. If you create an account, in addition to certain payment information described above, we may collect additional information about you. We may store the information you provide us about your account on the services.
  Communications with Us: We may collect and store personal information about you, such as your first and last name, email address, and the content of any message you send to us when you choose to request information about our services, seek to receive customer or technical support, provide feedback about our products or services, or otherwise communicate with us.
  Surveys: We may contact you to participate in surveys, including at business or marketing events. If you agree to participate, you may be asked to provide certain information, including personal information, and you should only contribute information to your participation in our surveys on a voluntary basis.
  Automatic Data Collection: We may collect certain information automatically when you use the services. This information may include your IP address, user settings, IMEI, MAC address, cookie identifiers and other unique identifiers, details about your browser, operating system or device, location information, your internet service provider, the pages you visit before, during and after using the services, information about the links you click on, and other information about how you use the services. The information we collect may be associated with accounts and other devices.
  3.1.2 Information Collected from Other Sources: We may receive information about you from other sources, including through third-party services and organizations to supplement the information provided by you. This additional information allows us to verify the information you have provided us and enhance our ability to provide you with information about our business, products, and services.
  3.2 How We Use Your Information: We process personal information about individuals in connection with various business activities, including to:
  To Provide Requested Products, Services, or Information, including:
    – Generally manage information and accounts of individuals;
    – Respond to inquiries, comments, and other requests;
    – Provide access to certain areas, features, and functionalities of our services (e.g., to process your orders and deliver our products);
    – Integrate the services with other services; and
    – Contact you to respond to customer or technical support requests.
  
  
  For Administrative Purposes, including to:
   – Measure interest and engagement in our services;
   – Conduct research and development;
   – Improve our products and services;
   – Develop new products and services;
   – Ensure internal quality control;
   – Verify individuals’ identities;
   – Communicate with you about your individual accounts, activities on our services, and changes to our policies;
   – Process your financial information and other payment methods for products or services purchased;
   – Prevent potentially prohibited or illegal activities; and
   – Enforce our agreement.

To Market Our Products and Services. We may use personal information to provide you with materials about offers, products, and services that may interest you, including new content or services. We may provide you with these materials via email or other mechanisms permitted by applicable law. These uses include:

 

o Customizing content, advertisements, and offers;

 

o Informing you about offers, products, and services that may interest you;

 

o Providing services to you and our sponsors;

 

o Other purposes to which you consent or are disclosed to you when you provide personal information.

 

You may contact us at any time to opt-out of the use of your personal information for marketing purposes, as described below.

 

Use of De-Identified and Aggregated Information. We may use personal information and other information about you to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access our services, or other analyses that we create. De-identified or aggregated information is not personal information, and we may use this information in several ways, including for research, internal analysis, analytics, and any other legally permitted purpose. We may share this information with third parties for research purposes or for their own needs in an anonymized or aggregated form designed to prevent anyone from identifying you.

 

Other Uses. We may use personal information to pursue other interests in order to improve our services, such as direct marketing, research (including marketing research), network and information security, fraud prevention, or other purposes disclosed to you at the time you provide personal information or with your consent.

 

3.3 Cookies, Pixel/Web Beacons, and Analytical Information, and Interest-Based Advertising

We, along with third parties who provide content, advertising, or other features on the services, may use cookies, pixel tags, local storage, and other technologies (collectively, the “Technologies”) to automatically collect information through the services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us to record certain information whenever you visit or interact with our services.

 

Cookies. Cookies are small text files placed on individuals’ devices to store their preferences. Most browsers allow you to block and delete cookies. However, if you do so, some features of the Services may not work properly.

 

Pixel/Web Beacons. A pixel tag (also called a web beacon) is a piece of code embedded on the Site that collects information about user engagement on the Site. Using a pixel tag allows us to record, for example, that a user visited a particular web page or clicked on a particular advertisement.

 

Analytical Service Providers. We may use analytical service providers to collect information about individuals’ behavior, demographics of individuals, and how individuals interact with our services. We use this information to help determine how to improve our services, evaluate user experience, and respond to changes in our services, develop content, and for internal research purposes. The analytical service providers we use include:

 

We may use Google Analytics, a service provided by Google Inc., to collect information about how users interact with our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can choose not to allow Google’s collection and processing of data generated by your use of Google’s services by visiting http://tools.google.com/dlpage/gaoptout.

 

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products/services. Website usage data is captured using third-party and proprietary tracking technologies for the purpose of product/service popularity and online activity. Additionally, we use this information for website optimization, fraud/security purposes, and advertising. For more information on how Microsoft collects and uses your data, see Microsoft’s Privacy Statement.

 

DoubleClick: For more information about DoubleClick, please visit https://www.google.com/intl/en_us/doubleclick/platform/terms.html. For more information about opting out of Google’s personalized advertising, visit https://support.google.com/ads/answer/7395996.

 

Facebook Connect and Facebook Custom Audience: For more information about Facebook Custom Audience, please visit https://www.facebook.com/help/405977429438260 and https://www.facebook.com/business/help/341425252616329. Information about opting out of Facebook Custom Audience is provided at https://www.facebook.com/business/help/1415256572060999. To opt-out of Facebook Connect, visit http://www.aboutads.info/choices and http://www.youronlinechoices.eu/.

 

Our uses of these technologies fall into the following general categories:

 

Necessary for Operation: This includes technologies that allow you to access our services, are necessary to identify irregular behavior in the services, prevent fraudulent activities and enhance security, or that allow you to use our functions such as shopping carts or similar functions;

 

Performance-Related: We may use technologies to assess the performance of our services, including as part of our analytical practices to help us understand how our users use the services;

 

Functionality-Related: We may use technologies that allow us to offer you enhanced functionality when accessing or using our services. This may include your identification when you log into our services or tracking your specified preferences, interests, or previously viewed items;

 

Advertising or Targeting-Related: We may use technologies, including third-party technologies, to deliver content, including relevant advertisements to your interests, on our services or on third-party sites.

4. Third Party Websites, Social Media Platforms, and Software Development Kits
   Our services, including certain journals and newsletters published on our services, may reference or link to other websites. Additionally, other websites may reference or link to our services. These other domains and websites are not controlled by us. By visiting such websites, you assume the risk that personal information provided by you may be viewed and used by third parties for various purposes. Additionally, our services may also contain links to various social media platforms. If you already use these social media platforms, their cookies may be set on your computer or device when using the services. We encourage our users to review the privacy policies of each website and application they interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of these other websites or applications.
   We may use third-party software development kits (“SDKs”) or application programming interfaces (“APIs”) as part of the functionality of our services. APIs and SDKs may enable third parties, including advertisers, to collect your personal information to provide more relevant content to you. We use the following SDKs […]. For more information on our use of SDKs and APIs, please contact us as indicated below.

 

5. Transfer of Information – We May Share Your Information
   Information We Share. We may share your information as described in this Privacy Policy (e.g., with our third-party service providers; to comply with legal obligations; to protect and defend our rights and property) or with your permission.
   We Use Service Providers and Suppliers. We may share information we receive from you with service providers and suppliers. Types of service providers (processors) to whom we entrust Personal Information include service providers for: (i) providing IT and related services; (ii) providing information and services you have requested; (iii) processing payments; (iv) customer service activities; and (v) in connection with the provision of the Services. Some examples of third-party service providers who have access to your information include:
   Hostinger. We may share certain of your information, including your Payment Information, with Hostinger. This information is used to take and process orders that allow us to sell and deliver our products. For more information about Hostinger’s privacy practices, please read its Privacy Policy at https://www.hostinger.com/legal/privacy-policy.
   Business Partners. We may share Personal Information with our business partners or affiliates with whom we jointly offer products or services or whose products or services may interest you. In such cases, the name of our business partner will appear alongside ours. We ask our affiliates and business partners to commit in writing to maintain the confidentiality of the Personal Information they hold on our behalf and not to use it for purposes other than those for which we have provided it.
   Marketing – Interest-Based Advertising and Third-Party Marketing. Through our Services, we may allow third-party advertising partners to set Technologies and other tracking tools to collect information about your activities (e.g., your IP address, pages visited, location, time of day). We may also combine and share such information along with selected Personal Information (such as demographic information and past purchase history) with third-party advertising partners. These advertising partners may use this information (and similar information collected on other websites) for the purpose of delivering targeted advertisements when you visit websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” We may allow access to other data collected by the Services to share information that may be helpful, relevant, valuable, or otherwise interesting to you.
   Disclosures to Protect Us or Others (e.g., compliance with the law and similar disclosures). We may access, preserve, and disclose your Personal Information, other account information, and content if we believe that doing so is necessary or appropriate to: (i) comply with law enforcement or national security requests and legal processes, such as a court order or subpoena; (ii) respond to your requests; (iii) protect your, our, or others’ rights, property, or safety; (iv) enforce our policies or contracts; (v) collect amounts owed to us; (vi) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) if we believe that disclosure of your Personal Information is otherwise necessary or advisable.
   Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financial due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

 

6. International Data Transfers. You agree that any Personal Information collected by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States and the European Union, in the cloud, on our servers, on the servers of our affiliates, or the servers of our service providers in order to provide the Services. Your Personal Information may be accessible to law enforcement or other authorities in accordance with a legal request.

 

7. Opt-Out (Right to Object to Processing)
   7.1 General: You have the right to object to certain uses and disclosures of your Personal Information. If you have consented to our processing of your Personal Information, you may withdraw that consent at any time and object to any further processing by contacting us as described below. Even if you object, we may still collect and use non-personal information about your activities on our Services and/or information from ads on third-party websites for other legal purposes as described above.

 

7.2 Email and Phone Communications: If you receive unwanted email from us, you can use the unsubscribe link at the bottom of the email to opt out of future emails. We will process your request within a reasonable time after receipt. Please note that you will continue to receive transactional emails regarding products or services you have requested. We may also send you certain non-promotional communications about you and our Services, and you will not be able to opt out of those communications (e.g., communications about the Services, including your orders and subscriptions via the Services, or updates to the Agreement or this Privacy Policy).

 

7.3 “Do Not Track”: “Do Not Track” (DNT) is a privacy preference that users can set in certain web browsers to inform websites and services that they do not want certain information about their page visits to be collected over time and across different websites or online services. Please note that we do not respond to DNT signals or similar mechanisms transmitted by web browsers, nor do we honor them.

 

7.4 Cookies and Interest-Based Advertising: You can stop or restrict the placement of Technologies on your browser by deleting them or adjusting your preferences as permitted by your browser. The online advertising industry also provides websites where you can choose not to receive targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these websites and learn more about targeted advertising, consumer choice, and privacy at www.networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/, https://youradchoices.ca/choices/, and www.aboutads.info/choices/. Please note that you must opt out separately in each browser and on each device. Third-party websites containing the AdChoices link may have directed you based on information collected by advertising partners over time and across different websites. These ads provide a mechanism for you to opt out of the use of this information by advertising partners for interest-based advertising purposes. Even if you choose to opt out, we may still collect and use information about your activities in connection with your use of the Services (via the Site or otherwise) and/or information from ads on third-party websites for non-interest-based advertising purposes, such as determining ad effectiveness.

 

7.5 Access, Rectification, Erasure, and Restriction Rights: If you are located in the European Economic Area, you may have the right, under applicable law, to: (i) request confirmation that we are processing your Personal Information; (ii) obtain access to your Personal Information or obtain a copy of it; (iii) receive an electronic copy of the Personal Information you have provided to us, or ask us to transfer that information to another company (the “right to data portability”); (iv) restrict our use of your Personal Information; (v) request correction or modification of inaccurate, false, incomplete, or incorrectly processed Personal Information; and (vi) request the erasure of Personal Information about you held by Maghart, subject to certain exceptions provided by law. If you wish to exercise any of these rights, please contact us as described below. We will process these requests in accordance with applicable laws. To protect your privacy, Maghart will take steps to verify your identity before responding to your request.

 

8. Data Retention. We retain the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

 

9. Security of Your Information. We take measures to ensure that your information is processed securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot guarantee the security of all information you provide to us. To the fullest extent permitted by applicable law, we accept no liability for unintentional disclosure.
   By using the Services or providing us with Personal Information, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues related to your use of the Services. If we learn of a security breach, we may attempt to notify you electronically by posting a notice on the Services or by sending you an email. You may have a legal right to receive this notice in writing.

 

10. Information for Children. The Services are not available to children under 13 years of age (or, in some jurisdictions, any other age required by local law), and we do not knowingly collect Personal Information from children.

 

11. Privacy Rights in Belgium. Under Belgian data protection laws, individuals residing in Belgium have the right to request and receive, once a year and free of charge, a list of third parties to whom their Personal Information has been disclosed for direct marketing purposes during the previous calendar year, as well as information about the types of Personal Information shared with those third parties. This right is provided by the General Data Protection Regulation (GDPR), which grants individuals in Belgium the right of access (Article 15). They may inquire about the purposes of data processing, the categories of personal data processed, the recipients of the data (including any third parties), and the duration for which the data are stored. Additionally, individuals have the right to inquire about any transfer of their personal data to entities outside the European Economic Area (EEA). Compliance with these obligations ensures transparency and protection of privacy rights for individuals in Belgium.

 

12. Changes to Our Privacy Policy. We may revise this Privacy Policy from time to time at our sole discretion. In the event of material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Services after we have made it available to you. If at any time you do not agree with any part of the then-current Privacy Policy, you must immediately cease using the Services.

 

13. Contact Us. If you would like to contact us regarding our privacy practices, or exercise any of your rights as a data subject, please send us a written request to the following address: goodhealth@maghart.com.

 

14. Definitions.
    “Personal Information” means any information relating to an identified or identifiable natural person.
    “Processing” means any operation performed on Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.